petronio associates blog

24/2/2009 — 15:30:53

IMMINENTLY INSPIRATIONAL

SELF SERVICE n°30
Subject: an avant-premiere of the Spring/Summer 2009 issue, a hint of things to come. Including: Mario Sorrenti, Camilla Nickerson, Malgosia Bela, Raquel Zimmermann, Lara Stone, Dree Hemingway,
Stella McCartney, Jeff Koons, Katie Grand, Jason Schwartzman, David Blaine, Diane Von Furstenberg,
Francesco Vezzoli. Date of publication: March 5, 2009.

Self Service N°30 Preview

Filed under: SS/09, Self Service — petronio associates @ 3:30 pm

FASHION MANIFESTED

YVES SAINT LAURENT: SPRING/SUMMER 2009 ADVERTISING CAMPAIGN & MANIFESTO
FEATURING CLAUDIA SCHIFFER

Subject: a further elaboration on the democratic dissimulation of fashion’s influence, spanning the capitals and beyond. Shoot dates: October 14-16, 2008. Photographers: Inez Van Lamsweerde and Vinoodh Matadin. Stylist: Melanie Ward. Hair: Luigi Murenu. Makeup: Tom Pecheux. Location: Hollywood Sign Base Camp, Los Angeles, CA. Manifesto Papers: 8 pages Adhesive, 12 pages Coated Glossy, 8 pages Chromolux poster. Manifesto Specs: 28 pages, 20 images, 297 X 420 mm. Font: Big Caslon.

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Research
Filed under: Advertising, SS/09, Special Projects, YSL — petronio associates @ 3:30 pm

THEATRICAL RADICALITY

MIU MIU: SPRING/SUMMER 2009 ADVERTISING CAMPAIGN
FEATURING KATIE HOLMES

Subject: a distinctively striking creative happening & cinematic set piece that subtly reveals the perpetually surfacing conception of the Miu Miu woman. Shoot dates: November 20-22, 2008. Photographers: Mert Alas & Marcus Piggott. Stylist: Joe McKenna. Hair: Luigi Murenu. Makeup: Lucia Pieroni. Set Designer: Gerard Santos. Location: Brooklyn Studios, Brooklyn, NY.

Filed under: Advertising, Miu Miu, SS/09 — petronio associates @ 3:29 pm

VISIONARY MAGNETISM

PUCCI: SPRING/SUMMER 2009 CATALOG & ADVERTISING
Subject: further chronicling the innumerable incarnations and possibilities of the Pucci woman.
Photographer: Juergen Teller. Stylist: Jane How. Model: Stella Tennant. Hair: Christiaan. Makeup: Dick Page. Location: Villa Tritone, Sorrento, Italia. Catalog format: 27 X 27 cm. Interior paper: Natural Evolution.
Cover paper: Constellation Snow Silk.
Photography by: Juergen Teller

Filed under: Pucci, SS/09 — petronio associates @ 3:29 pm

CAPTURED SPONTANEITY

CHLOÉ EAU DE PARFUM: TELEVISION ADVERTISING
Subject: integrating the energy and vitality of action into the print campaign, distilling the magnetism of three disparate muses. Filmed by: Inez Van Lamsweerde and Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy, Anja Rubik. Hair: Luigi Murenu. Makeup: Tom Pecheux. Music: Let’s Make Love and Listen to Death from Above, CSS, remixed by Michel Gaubert

Filed under: Advertising, Chloé, Fragrance — petronio associates @ 3:29 pm

3/10/2008 — 13:12:45

CONTEXTUALIZING MATTER

YSL F/W 2008 ADVERTISING, NEW YORK
Subject: the continual urban manifestation of a campaign in context. Locations: the New York Subway System, multiple stations, New York, NY. 

 

Filed under: FW/08 — petronio associates @ 1:12 pm

24/9/2008 — 17:28:28

INTENSELY NECESSARY

SELF SERVICE N°29
Subject: an investigation into the pursuit of “more than this,” an ever-expanding intuitive survey of our aesthetic and intellectual universe. Including: Mischa Barton, Derek Blasberg, Naomi Campbell, Graydon Carter, Roberto Cavalli, Benjamin Cho, Francisco Costa, Lou Doillon, Erin Fetherston, Sarah Sophie Flicker, Frida Giannini, Albert Hammond Jr., Pierre Hardy, Debbie Harry, Lydia Hearst, Elizabeth Jagger, Jessica Joffe, Spike Jonze, Miranda July, Christopher Kane, William Klein, Anouck Lepère, Leigh Lezark, Courtney Love, Lisa Love, Rose McGowan, Isabelle McNally, Suzy Menkes, Mary Kate Olsen, Vanessa Paradis,
Bijou Phillips, Stefano Pilati, Missy Rayder, Alexandra Richards, Nicole Richie, Rodarte, Anja Rubik,
Russell Simmons, Jeremy Scott, Paul Sevigny, Leelee Sobieski, Lara Stone, André Leon Talley, Stefano Tonchi, Riccardo Tisci, Lissy Trullie, Alexander Wang, Arden Wohl, Raquel Zimmermann, Rachel Zoe.
Self Service N°29, cover photography by Inez Van Lamsweerde and Vinoodh Matadin

From left to right, Vintage You: Frida Giannini, Lucia Pieroni, Rachel Zoe, Riccardo Tisci.Top left to bottom right: Nicole Richie, Sasha Pivovarova, Malgosia Bela, Mary Kate Olsen, Vanessa Paradis, Missy Rayder, Hilary Rhoda, and Naomi Campbell, all, photographed by Ezra Petronio. Eniko Mihalik and Anja Rubik, photographed by Inez Van Lamsweerde and Vinoodh Matadin, styling by Ana Steiner. Raquel Zimmermann, photographed by Mario Sorrenti, styling by Jane How.  

Filed under: FW/08, Self Service — petronio associates @ 5:28 pm

12/9/2008 — 16:46:55

FASHION MANIFESTED PART II

YVES SAINT LAURENT: F/W2008 MANIFESTO SEPT. 6th 2008 YSL Manifesto limited-edition cotton tote bag

Filed under: FW/08, YSL — petronio associates @ 4:46 pm

9/9/2008 — 15:52:47

COMPOUNDING REALITY

BOOK: EZRA PETRONIO, SUZANNE KOLLER,SELECTED PROJECTS, SUBJECTIVE INVENTORYSubject: an absurdly contrasting and extensive amalgam of fourteen years of creative projects. Featuring: behind the scenes images and outtakes of campaigns, research, prototypes. Format: 244 pages, 172 mm X 230 mm, 717 color images, clothbound hardcover. Binding: Smyth sewn, foil-stamped linen. Typefaces: Times New Roman PS, Helvetica Neue 55 Roman. Publisher: JRP/Ringier, jrp-ringier.com. Available: Colette, lespressesdureel.com.Improbable Composition #1Improbable Composition #3  Selected images form the book

Filed under: Special Projects — petronio associates @ 3:52 pm
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