petronio associates blog

CHANEL: NOIR OBSCUR ADVERTISING CAMPAIGN
Subject: a distinctive examination of a complete collection. The elements: mascara, eye shadow, lipstick, nail polish.
Photographer: Solve Sundsbo. Makeup: Peter Phillips. Hair styling: Stephane Lancien. Model: Malgosia Bela.
Location: Studio Rouchon, 5th arrondissement, Paris. Shoot dates: January 8th and 9th, 2009.

[ Javascript required to view QuickTime movie, please turn it on and refresh this page ]

CHLOÉ: EAU DE FLEURS PACKAGING
Subject: a crisp interpretation of the exterior of a new floral. Format:
rigid cardboard bell box with logo on four sides, embossed frame on facing.
Logo Pantone: 9182U. The line: Lavender, Néroli, Capucine.

SELF SERVICE #31
Juergen Teller signing the limited edition magazine and print, an edition of 160, at the Self Service office, Paris 75003, Friday, October 2nd, 2009. For all inquiries please contact info@selfservicemagazine.com.

SELF SERVICE N°31
Subject: the intensely focused concentration on the unique vision of Juergen
Teller. Including: 130 pages of fashion, three conversations, two covers
including one limited-edition version in one hundred copies. Featuring:
Princess Elisabeth von Thurn und Taxis, Princess Gloria von Thurn und Taxis,
Marc Jacobs, Elizabeth Peyton, Matthew Barney, Hannelore Knuts. Date of
publication: October 1st, 2009.

YVES SAINT LAURENT: FALL/WINTER 2009 MANIFESTO
FEATURING CHRISTY TURLINGTON
Subject: the latest demonstration of the Manifesto rhetorical and aesthetic
expression, a worldwide deconstruction of preconceived fashion notions.
Fonts: Helvetica compressed, Courier New regular, Courier New italic, Arial
regular. Format: 297mm x 420mm 32 pages unbound. Paper: MAFOPAC 60 gr for Manifesto,
MAFOPAC 80 gr for Manifesto paper sleeve. Total print run: 13,000 copies.
Date ofdistribution: September 12th, 2009. Locations of distribution: New York,
London, Paris, Hong Kong, Seoul, Tokyo, Milan.

YVES SAINT LAURENT: FALL/WINTER 2009
MANIFESTO FEATURING CHRISTY TURLINGTON
Subject: the anticipation of the new incarnation of the manifesto, through

the viral dissemination across the internet. Date of publication: September
10th, 2009. Locations of distribution: New York, London, Paris, Hong Kong,
Seoul, Tokyo, Milan. Microsite: www.yslmanifesto.com. Twitter:
www.twitter.com/y_s_l. Facebook: www.facebook.com/yvessaintlaurentofficial.

YVES SAINT LAURENT: FALL/WINTER 2009 ADVERTISING
CAMPAIGN FEATURING CHRISTY TURLINGTON
Subject: a play with the human frame, an investigation into the possibility
of the gestalt of a logo. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist:
Melanie Ward. Hair styling: Luigi Murenu. Makeup: Tom Pecheux.
Choreographer: Stephen Galloway. Prop stylist: James Chinlund. Location:
Pier 59 studios 1 & 2. Dates: March 22 to March 24, 2009.