SPRING/SUMMER 2012 ADVERTISING CAMPAIGN
Art direction by Petronio Associates.
Photography by Venetia Scott.

POTION FOR MEN
Art direction and packaging by Petronio Associates.
Revealing the aesthetic of a new classic fragrance.

L’EAU DE CHLOÉ
Art direction by Petronio Associates.
Directed by Mario Sorrenti.
The new Chloé fragrance encapsulating effortless natural beauty, seduction and femininity.
SPRING/SUMMER 2012 DIGITAL ADVERTISING CAMPAIGN
Art direction by Petronio Associates.
Directed By Ezra Petronio.
Revealing the multi-facted personality of the Nordstrom woman.
SPRING/SUMMER 2012 ADVERTISING CAMPAIGN
Art direction by Petronio Associates.
Photography by Ezra Petronio.
Revealing the multi-facted personality of the Nordstrom woman.

L’EAU DE CHLOÉ
Art direction by Petronio Associates.
Photography by Camilla Akrans.

FALL/WINTER 2012 LAUNCH INVITATION
Art direction by Petronio Associates.
Defining the debut of a unique new collaboration.

CHLOÉ EAU DE PARFUM
Art direction by Petronio Associates.
Photography by Inez Van Lamsweerde and Vinoodh Matadin.
Revealing the second Chloé signature fragrance.

L’EAU DE CHLOÉ
Packaging and press collaterals by Petronio Associates.
