MIU MIU: CATALOGUE FOR FALL/WINTER 2007 ADVERTISING CAMPAIGN
FEATURING LAETITIA CASTA
Subject: a print manifestation of the continued investigation into the nuances of the Miu Miu woman. Photography: Mert Alas & Marcus Piggott. Styling: Joe McKenna. Hair: Luigi Murenu. Make-up: Lucia Pieroni. Format: large-scale white envelope lined in shiny purple paper, oversized matte mauve catalogue with green elastic band, assorted interior paper sizes. Delving deeper: miumiu.com.
COLETTE: NEW VISUAL IDENTITY
Subject: thinking outside the proverbial box to produce possible basics, a
re-imagined essential vocabulary. Elements: shopping bag in three sizes,
plastic bags, magazine bags, wrapping paper, gift pouch, tissue paper,
stationery, shopping cards, stickers. Typography: Helvetica Neue light
redesigned. Corporate color: Pantone 293C. Logo: 8 versions.
COLETTE: COMPILATION VOLUME 9
Subject: constructing the façade of a musical journey. Curated by: Michel Gaubert and Marie Brannelec. CD 2 Remix: Mickey Moonlight. Details: Silkscreened black on purple plastic, Pantone 2415C, turquoise plastic sticker, Pantone 320C. Typography: Helvetica Inserat. Tracks include: ‘Candy Castle,’ Glass Candy, ‘Chateau,’ The Brute Chorus, ‘W.A.R.,’ Trus’me. Available at: colette.fr.
SELF SERVICE N°28Subject: backstage/on set, a random selection of images from our spring/summer 2008 issue. Including: Courtney Love, Alber Elbaz, Victoire de Castellane, Proenza Schouler, Leslie Feist, Ludivine Sagnier, Julie Depardieu, Luigi Murenu, Jane How, Cathy Horyn, Emmanuelle Alt, Carine Roitfeld, Karl Lagerfeld, Grace Coddington, Juergen Teller, Paolo Roversi, Mr. Chow, Bridget Hall, Alice Dellal, Jen Brill, Lesley Arfin, Natasha Poly, Lara Stone, Bob Colacello, the Violets, Ipso Facto, Malgosia Bela, Annalisa Astarita. Available: colette.fr.
Filed under: Self Service — petronio associates @ 8:00 pm
CHLOÉ EAU DE PARFUM: ADVERTISING CAMPAIGN
Subject: the urban manifestation of the campaign, celebrating a multifaceted rendition of femininity and individuality. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. City: Paris When: February 2008.
MIU MIU: SPRING/SUMMER 2008 ADVERTISING CAMPAIGN
FEATURING KIRSTEN DUNST
Subject: creating a happening laced with the ubiquitous aspect of theatricality and the promise of a cinematic performance. Photography: Mert Alas & Marcus Piggott. Styling: Joe McKenna. Hair: Luigi Murenu. Make-up: Lucia Pieroni. Campaign images at: miumiu.com.
PUCCI: SPRING/SUMMER 2008 CATALOG & ADVERTISING
Subject: documenting an improbable encounter set in the storied palazzo in which Visconti filmed Il Gattopardo. Photography: Juergen Teller. Styling: Jane How. Model: Malgosia Bela. Hair: Christiaan. Make-up: Dick Page. Location: Palazzo Gangi, Palermo, Italia.
Behind the scenes, Malgosia Bela photographed by Juergen Teller, Palazzo Gangi, Palermo, Italia
SELF SERVICE n°28
Subject: an exclusive glance of the Spring/Summer 2008 issue, an unedited
preview of the magazine in progress. Date of publication: February 25, 2008.
Filed under: Self Service — petronio associates @ 6:53 pm
PRADA PARFUMS: LIMITED EDITION ROSA FRAGRANCE,
BOTTLE AND PACKAGING
Subject: a privately appreciated olfactory experience for a certain few, a limited edition holiday scent. Bottle: heavy glass with encased metal plate. Quantity: 300 pieces.
PRADA FRAGRANCE: BOTTLE, PACKAGING, AND ADVERTISING
Subject: revisiting the past to construct a classic of tomorrow. Bottle: heavy glass with encased metal plate. Packaging: superimposed foil-stamped and embossed logos, off-centered on Imitlin paper. Specials: 25 ml to 750 ml giant size bottle. Scented papers, tissues, eau de linge. Launch: Fall 2007. Advertising campaign, photography: Steven Meisel. Model: Sasha. Location: Los Angeles.
