petronio associates blog

1/1/2010 — 00:01:46

BEST WISHES

Filed under: Special Projects — petronio associates @ 12:01 am

3/12/2009 — 14:56:46

INCISIVE INTENSITY

CHANEL: NOIR OBSCUR ADVERTISING CAMPAIGN
Subject: a distinctive examination of a complete collection. The elements: mascara, eye shadow, lipstick, nail polish.
Photographer: Solve Sundsbo. Makeup: Peter Phillips. Hair styling: Stephane Lancien. Model: Malgosia Bela.
Location: Studio Rouchon, 5th arrondissement, Paris. Shoot dates: January 8th and 9th, 2009.


Filed under: Advertising, Chanel — petronio associates @ 2:56 pm

GLOBAL PROLIFERATION

SONY ERICSSON: PURENESS ADVERTISING CAMPAIGN
Subject: a trans-continental exploration of the notion of advertising in context, and its interplay with a specific
environment. Locations: Place de la Concorde, Pont Alexandre III, Paris. Sai Yeung Choi South street &
Shantung street, Hong Kong. Lafayette Street & Kenmare Street, Grand Central Station, New York.
Photographer: Jonathan de Villiers. Dates: October 16th to 23rd, 2009.


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Video, making of: Hong Kong & New York

Filed under: Advertising, Sony Ericsson — petronio associates @ 2:30 pm

27/11/2009 — 20:03:39

STRIKINGLY COMPOSED

CHLOÉ: EAU DE FLEURS PACKAGING
Subject: a crisp interpretation of the exterior of a new floral. Format:
rigid cardboard bell box with logo on four sides, embossed frame on facing.
Logo Pantone: 9182U. The line: Lavender, Néroli, Capucine.

Filed under: Chloé, Fragrance, Packaging — petronio associates @ 8:03 pm

8/10/2009 — 10:45:32

Limited apparition

SELF SERVICE #31
Juergen Teller signing the limited edition magazine and print, an edition of 160, at the Self Service office, Paris 75003, Friday, October 2nd, 2009. For all inquiries please contact info@selfservicemagazine.com.

Filed under: FW/09, Self Service — petronio associates @ 10:45 am

17/9/2009 — 17:21:34

CONVINCINGLY SENSATIONAL

SELF SERVICE N°31
Subject: the intensely focused concentration on the unique vision of Juergen
Teller. Including: 130 pages of fashion, three conversations, two covers
including one limited-edition version in one hundred copies. Featuring:
Princess Elisabeth von Thurn und Taxis, Princess Gloria von Thurn und Taxis,
Marc Jacobs, Elizabeth Peyton, Matthew Barney, Hannelore Knuts. Date of
publication: October 1st, 2009.

Filed under: FW/09, Self Service — petronio associates @ 5:21 pm

DEMOCRATIC CIRCULATION

YVES SAINT LAURENT: FALL/WINTER 2009 MANIFESTO
FEATURING CHRISTY TURLINGTON
Subject: the latest demonstration of the Manifesto rhetorical and aesthetic
expression, a worldwide deconstruction of preconceived fashion notions.
Fonts: Helvetica compressed, Courier New regular, Courier New italic, Arial
regular. Format: 297mm x 420mm 32 pages unbound. Paper: MAFOPAC 60 gr for Manifesto,
MAFOPAC 80 gr for Manifesto paper sleeve. Total print run: 13,000 copies.
Date ofdistribution: September 12th, 2009. Locations of distribution: New York,
London, Paris, Hong Kong, Seoul, Tokyo, Milan.
Manifesto details
Manifesto distribution, rue Saint Honoré, 75001, Paris

Filed under: FW/09, YSL — petronio associates @ 5:21 pm

11/9/2009 — 09:49:02

MULTIPLE DIFFUSION

YVES SAINT LAURENT: FALL/WINTER 2009
MANIFESTO FEATURING CHRISTY TURLINGTON
Subject: the anticipation of the new incarnation of the manifesto, through

the viral dissemination across the internet. Date of publication: September
10th, 2009. Locations of distribution: New York, London, Paris, Hong Kong,
Seoul, Tokyo, Milan. Microsite: www.yslmanifesto.com. Twitter:
www.twitter.com/y_s_l. Facebook: www.facebook.com/yvessaintlaurentofficial.

Photos courtesy of yslmanifesto.com, twitter.com/y_s_l
Filed under: FW/09, YSL — petronio associates @ 9:49 am

FASHION MANIFESTED

YVES SAINT LAURENT: FALL/WINTER 2009 ADVERTISING
CAMPAIGN FEATURING CHRISTY TURLINGTON

Subject: a play with the human frame, an investigation into the possibility
of the gestalt of a logo. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist:
Melanie Ward. Hair styling: Luigi Murenu. Makeup: Tom Pecheux.
Choreographer: Stephen Galloway. Prop stylist: James Chinlund. Location:
Pier 59 studios 1 & 2. Dates: March 22 to March 24, 2009.

Filed under: Advertising, FW/09, YSL — petronio associates @ 9:48 am
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