A.P.C.
FALL/WINTER 2011 ADVERTISING CAMPAIGN
Art direction by Petronio Associates.
Photography by Venetia Scott.
Summoning the allure of the season in print.
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9/9/2011 — 17:20:51
13/3/2008 — 19:46:28
INFINITE POSSIBILITIES
COLETTE: NEW VISUAL IDENTITY
Subject: thinking outside the proverbial box to produce possible basics, a
re-imagined essential vocabulary. Elements: shopping bag in three sizes,
plastic bags, magazine bags, wrapping paper, gift pouch, tissue paper,
stationery, shopping cards, stickers. Typography: Helvetica Neue light
redesigned. Corporate color: Pantone 293C. Logo: 8 versions.