INFINITE POSSIBILITIES
COLETTE: NEW VISUAL IDENTITY
Subject: thinking outside the proverbial box to produce possible basics, a
re-imagined essential vocabulary. Elements: shopping bag in three sizes,
plastic bags, magazine bags, wrapping paper, gift pouch, tissue paper,
stationery, shopping cards, stickers. Typography: Helvetica Neue light
redesigned. Corporate color: Pantone 293C. Logo: 8 versions.