petronio associates blog

13/4/2012 — 09:36:33

DSQUARED2

POTION FOR MEN

Art direction and packaging by Petronio Associates.
Revealing the aesthetic of a new classic fragrance.

Filed under: Advertising, DSQUARED2, Fragrance, Packaging — petronio associates admin @ 9:36 am

10/4/2012 — 15:28:53

Chloé

L’EAU DE CHLOÉ

Art direction by Petronio Associates.

Directed by Mario Sorrenti.
The new Chloé fragrance encapsulating effortless natural beauty, seduction and femininity.

Filed under: Chloé, Fragrance — petronio associates admin @ 3:28 pm

4/4/2012 — 13:14:54

Chloé

L’EAU DE CHLOÉ

Art direction by Petronio Associates.

Photography by Camilla Akrans.


Filed under: Chloé, Fragrance — petronio associates admin @ 1:14 pm

30/3/2012 — 17:09:07

Chloé

CHLOÉ EAU DE PARFUM

Art direction by Petronio Associates.

Photography by Inez Van Lamsweerde and Vinoodh Matadin.

Revealing the second Chloé signature fragrance.

Filed under: Chloé, Fragrance — petronio associates admin @ 5:09 pm

14/12/2011 — 18:01:00

Chloé

L’EAU DE CHLOÉ

Packaging and press collaterals by Petronio Associates.

Filed under: Chloé, Fragrance — petronio associates admin @ 6:01 pm

27/11/2009 — 20:03:39

STRIKINGLY COMPOSED

CHLOÉ: EAU DE FLEURS PACKAGING
Subject: a crisp interpretation of the exterior of a new floral. Format:
rigid cardboard bell box with logo on four sides, embossed frame on facing.
Logo Pantone: 9182U. The line: Lavender, Néroli, Capucine.

Filed under: Chloé, Fragrance, Packaging — petronio associates @ 8:03 pm

11/9/2009 — 09:48:15

ELEMENTAL REIMAGINING

PRADA PARFUMS: THE AMBER LINE
Subject: a luxurious, newly redesigned packaging for the women’s Amber line.
Materials, techniques: off-white paper, Safianino 400 grams; inset gold sewn
label with black type; black foil stamped and embossed logo; gold foil
stamped “l’eau ambrée”, custom typeface; gold foil stamped ingredients list.
Beginning of release: December 2009.

Filed under: Fragrance, Packaging, Prada — petronio associates @ 9:48 am

31/7/2009 — 17:23:22

ALTERED ELEGANCE

PRADA PARFUMS: INFUSION DE FLEUR D’ORANGER BOTTLE & PACKAGING
Subject: transforming the heritage of tradition into a classic of tomorrow, distilling the essence of Fleur d’Oranger for Prada’s unique vision of timelessness. Bottle: heavy glass with encased metal plate. Orange gradient printed Brossulin paper label and cap. Packaging: metallic orange foil-stamped and embossed

logos on silver foil stamped plate, Floral 11 printed pattern on fake Brossulin embossed card.

Filed under: Fragrance, Prada — petronio associates admin @ 5:23 pm

24/2/2009 — 15:29:00

CAPTURED SPONTANEITY

CHLOÉ EAU DE PARFUM: TELEVISION ADVERTISING
Subject: integrating the energy and vitality of action into the print campaign, distilling the magnetism of three disparate muses. Filmed by: Inez Van Lamsweerde and Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy, Anja Rubik. Hair: Luigi Murenu. Makeup: Tom Pecheux. Music: Let’s Make Love and Listen to Death from Above, CSS, remixed by Michel Gaubert

Filed under: Advertising, Chloé, Fragrance — petronio associates admin @ 3:29 pm
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