petronio associates blog

27/11/2009 — 20:03:39

STRIKINGLY COMPOSED

CHLOÉ: EAU DE FLEURS PACKAGING
Subject: a crisp interpretation of the exterior of a new floral. Format:
rigid cardboard bell box with logo on four sides, embossed frame on facing.
Logo Pantone: 9182U. The line: Lavender, Néroli, Capucine.

Filed under: Chloé, Fragrance, Packaging — petronio associates @ 8:03 pm

11/9/2009 — 09:48:15

ELEMENTAL REIMAGINING

PRADA PARFUMS: THE AMBER LINE
Subject: a luxurious, newly redesigned packaging for the women’s Amber line.
Materials, techniques: off-white paper, Safianino 400 grams; inset gold sewn
label with black type; black foil stamped and embossed logo; gold foil
stamped “l’eau ambrée”, custom typeface; gold foil stamped ingredients list.
Beginning of release: December 2009.

Filed under: Fragrance, Packaging, Prada — petronio associates @ 9:48 am

31/7/2009 — 17:23:22

ALTERED ELEGANCE

PRADA PARFUMS: INFUSION DE FLEUR D’ORANGER BOTTLE & PACKAGING
Subject: transforming the heritage of tradition into a classic of tomorrow, distilling the essence of Fleur d’Oranger for Prada’s unique vision of timelessness. Bottle: heavy glass with encased metal plate. Orange gradient printed Brossulin paper label and cap. Packaging: metallic orange foil-stamped and embossed

logos on silver foil stamped plate, Floral 11 printed pattern on fake Brossulin embossed card.

Filed under: Fragrance, Prada — petronio associates admin @ 5:23 pm

24/2/2009 — 15:29:00

CAPTURED SPONTANEITY

CHLOÉ EAU DE PARFUM: TELEVISION ADVERTISING
Subject: integrating the energy and vitality of action into the print campaign, distilling the magnetism of three disparate muses. Filmed by: Inez Van Lamsweerde and Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy, Anja Rubik. Hair: Luigi Murenu. Makeup: Tom Pecheux. Music: Let’s Make Love and Listen to Death from Above, CSS, remixed by Michel Gaubert

Filed under: Advertising, Chloé, Fragrance — petronio associates admin @ 3:29 pm

9/9/2008 — 15:39:04

CRUCIAL MASCULINITY

PRADA: INFUSION D’HOMME ADVERTISING CAMPAIGN

Subject: a masculine twist on the revisitation of the past, creating the classics of tomorrow. Photography: Steven Meisel. Still life photography: Pascal Dangin/Box. Hair: Guido Palau. Makeup: Pat McGrath. Model: Rogier Bosschaart. Shoot Location: Pier 59 Studios, New York, NY.

Filed under: Fragrance, Prada — petronio associates admin @ 3:39 pm

20/2/2008 — 09:59:54

PARIS BY NIGHT

CHLOÉ EAU DE PARFUM: ADVERTISING CAMPAIGN
Subject: the urban manifestation of the campaign, celebrating a multifaceted rendition of femininity and individuality. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. City: Paris When: February 2008.


Paris, February 15th, 2008, 9:00 pm - 10:07 pm

Filed under: Advertising, Chloé, Fragrance — petronio associates @ 9:59 am

18/1/2008 — 18:42:49

ABSOLUTE SPECIFICS

PRADA PARFUMS: LIMITED EDITION ROSA FRAGRANCE,
BOTTLE AND PACKAGING

Subject: a privately appreciated olfactory experience for a certain few, a limited edition holiday scent. Bottle: heavy glass with encased metal plate. Quantity: 300 pieces.



Filed under: Fragrance, Packaging, Prada — petronio associates @ 6:42 pm

27/11/2007 — 14:35:01

CREATED CLASSICS

PRADA FRAGRANCE: BOTTLE, PACKAGING, AND ADVERTISING
Subject: revisiting the past to construct a classic of tomorrow. Bottle: heavy glass with encased metal plate. Packaging: superimposed foil-stamped and embossed logos, off-centered on Imitlin paper. Specials: 25 ml to 750 ml giant size bottle. Scented papers, tissues, eau de linge. Launch: Fall 2007. Advertising campaign, photography: Steven Meisel. Model: Sasha. Location: Los Angeles.

Advertising campaign, photography by Steven Meisel

Advertising campaign, photography by Steven Meisel, in-store display, Sephora, Paris

Packaging and bottle design

Filed under: Advertising, Fragrance, Packaging, Prada — petronio associates @ 2:35 pm

14/11/2007 — 18:08:59

ENGAGING SENSUALITY

CHLOÉ EAU DE PARFUM: PACKAGING AND ADVERTISING CAMPAIGN
Subject: celebrating a multifaceted rendition of femininity and individuality, combined with the nuances and particularities of one’s contemporary instinct. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. Hair: Luigi Murenu, Make-up: Tom Pecheux. Available: February 2008.
Uncropped campaign images from the advertising campaign, photography by Inez Van Lamsweerde and Vinoodh Matadin, in Paris

Advertising campaign featuring Chloë Sevigny, Anja Rubik, and Clémence Poésy

Packaging, photographed by Thomas Lagrange

Filed under: Advertising, Chloé, Fragrance, Packaging — petronio associates @ 6:08 pm

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