petronio associates blog

CHLOÉ: EAU DE FLEURS PACKAGING
Subject: a crisp interpretation of the exterior of a new floral. Format:
rigid cardboard bell box with logo on four sides, embossed frame on facing.
Logo Pantone: 9182U. The line: Lavender, Néroli, Capucine.

PRADA PARFUMS: THE AMBER LINE
Subject: a luxurious, newly redesigned packaging for the women’s Amber line.
Materials, techniques: off-white paper, Safianino 400 grams; inset gold sewn
label with black type; black foil stamped and embossed logo; gold foil
stamped “l’eau ambrée”, custom typeface; gold foil stamped ingredients list.
Beginning of release: December 2009.

PRADA PARFUMS: INFUSION DE FLEUR D’ORANGER BOTTLE & PACKAGING
Subject: transforming the heritage of tradition into a classic of tomorrow, distilling the essence of Fleur d’Oranger for Prada’s unique vision of timelessness. Bottle: heavy glass with encased metal plate. Orange gradient printed Brossulin paper label and cap. Packaging: metallic orange foil-stamped and embossed

logos on silver foil stamped plate, Floral 11 printed pattern on fake Brossulin embossed card.

CHLOÉ EAU DE PARFUM: TELEVISION ADVERTISING
Subject: integrating the energy and vitality of action into the print campaign, distilling the magnetism of three disparate muses. Filmed by: Inez Van Lamsweerde and Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy, Anja Rubik. Hair: Luigi Murenu. Makeup: Tom Pecheux. Music: Let’s Make Love and Listen to Death from Above, CSS, remixed by Michel Gaubert

PRADA: INFUSION D’HOMME ADVERTISING CAMPAIGN

Subject: a masculine twist on the revisitation of the past, creating the classics of tomorrow. Photography: Steven Meisel. Still life photography: Pascal Dangin/Box. Hair: Guido Palau. Makeup: Pat McGrath. Model: Rogier Bosschaart. Shoot Location: Pier 59 Studios, New York, NY.

CHLOÉ EAU DE PARFUM: ADVERTISING CAMPAIGN
Subject: the urban manifestation of the campaign, celebrating a multifaceted rendition of femininity and individuality. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. City: Paris When: February 2008.

Paris, February 15th, 2008, 9:00 pm - 10:07 pm

PRADA PARFUMS: LIMITED EDITION ROSA FRAGRANCE,
BOTTLE AND PACKAGING
Subject: a privately appreciated olfactory experience for a certain few, a limited edition holiday scent. Bottle: heavy glass with encased metal plate. Quantity: 300 pieces.

PRADA FRAGRANCE: BOTTLE, PACKAGING, AND ADVERTISING
Subject: revisiting the past to construct a classic of tomorrow. Bottle: heavy glass with encased metal plate. Packaging: superimposed foil-stamped and embossed logos, off-centered on Imitlin paper. Specials: 25 ml to 750 ml giant size bottle. Scented papers, tissues, eau de linge. Launch: Fall 2007. Advertising campaign, photography: Steven Meisel. Model: Sasha. Location: Los Angeles.

CHLOÉ EAU DE PARFUM: PACKAGING AND ADVERTISING CAMPAIGN
Subject: celebrating a multifaceted rendition of femininity and individuality, combined with the nuances and particularities of one’s contemporary instinct. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. Hair: Luigi Murenu, Make-up: Tom Pecheux. Available: February 2008.