petronio associates blog

16/2/2010 — 19:36:12

BOUNDLESS DIFFUSION

YVES SAINT LAURENT: SPRING/SUMMER 2010 MANIFESTO
FEATURING NATALIA VODIANOVA

Subject: the sixth manifestation of a completely democratic fashion expression. Manifesto: 32 pages, 420 X 594 mm,
80 gsm Zephir paper, Offset printing in France, 75,000 copies. Totes: small, edition of 16, 500, large, edition of 1,500,
silkscreen printing in China on cotton. Date of distribution: February 16th - New York, February 20th - London, Paris,
Hong Kong, Berlin, Tokyo, Milan. For further information: yslmanifesto.com.



Filed under: Advertising, SS/10, YSL — petronio associates admin @ 7:36 pm

AUTHENTICALLY POISED

CHLOÉ: SPRING/SUMMER 2010 ADVERTISING CAMPAIGN
Subject: a series of compositions detailing the myriad looks comprising the current Chloé woman.
Photographer: Mario Sorrenti. Stylist: Marie-Amelie Sauvé. Hair stylist: Bob Recine.
Makeup artist: Aaron de Mey. Models: Raquel Zimmermann, Malgosia Bela. Location: Studio Zero, 75010, Paris.


Filed under: Advertising, Chloé, SS/10 — petronio associates admin @ 7:34 pm

3/12/2009 — 14:56:46

INCISIVE INTENSITY

CHANEL: NOIR OBSCUR ADVERTISING CAMPAIGN
Subject: a distinctive examination of a complete collection. The elements: mascara, eye shadow, lipstick, nail polish.
Photographer: Solve Sundsbo. Makeup: Peter Phillips. Hair styling: Stephane Lancien. Model: Malgosia Bela.
Location: Studio Rouchon, 5th arrondissement, Paris. Shoot dates: January 8th and 9th, 2009.


Filed under: Advertising, Chanel — petronio associates @ 2:56 pm

GLOBAL PROLIFERATION

SONY ERICSSON: PURENESS ADVERTISING CAMPAIGN
Subject: a trans-continental exploration of the notion of advertising in context, and its interplay with a specific
environment. Locations: Place de la Concorde, Pont Alexandre III, Paris. Sai Yeung Choi South street &
Shantung street, Hong Kong. Lafayette Street & Kenmare Street, Grand Central Station, New York.
Photographer: Jonathan de Villiers. Dates: October 16th to 23rd, 2009.


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Video, making of: Hong Kong & New York

Filed under: Advertising, Sony Ericsson — petronio associates @ 2:30 pm

11/9/2009 — 09:48:44

FASHION MANIFESTED

YVES SAINT LAURENT: FALL/WINTER 2009 ADVERTISING
CAMPAIGN FEATURING CHRISTY TURLINGTON

Subject: a play with the human frame, an investigation into the possibility
of the gestalt of a logo. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist:
Melanie Ward. Hair styling: Luigi Murenu. Makeup: Tom Pecheux.
Choreographer: Stephen Galloway. Prop stylist: James Chinlund. Location:
Pier 59 studios 1 & 2. Dates: March 22 to March 24, 2009.

Filed under: Advertising, FW/09, YSL — petronio associates @ 9:48 am

24/2/2009 — 15:30:28

FASHION MANIFESTED

YVES SAINT LAURENT: SPRING/SUMMER 2009 ADVERTISING CAMPAIGN & MANIFESTO
FEATURING CLAUDIA SCHIFFER

Subject: a further elaboration on the democratic dissimulation of fashion’s influence, spanning the capitals and beyond. Shoot dates: October 14-16, 2008. Photographers: Inez Van Lamsweerde and Vinoodh Matadin. Stylist: Melanie Ward. Hair: Luigi Murenu. Makeup: Tom Pecheux. Location: Hollywood Sign Base Camp, Los Angeles, CA. Manifesto Papers: 8 pages Adhesive, 12 pages Coated Glossy, 8 pages Chromolux poster. Manifesto Specs: 28 pages, 20 images, 297 X 420 mm. Font: Big Caslon.

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Research
Filed under: Advertising, SS/09, Special Projects, YSL — petronio associates admin @ 3:30 pm

THEATRICAL RADICALITY

MIU MIU: SPRING/SUMMER 2009 ADVERTISING CAMPAIGN
FEATURING KATIE HOLMES

Subject: a distinctively striking creative happening & cinematic set piece that subtly reveals the perpetually surfacing conception of the Miu Miu woman. Shoot dates: November 20-22, 2008. Photographers: Mert Alas & Marcus Piggott. Stylist: Joe McKenna. Hair: Luigi Murenu. Makeup: Lucia Pieroni. Set Designer: Gerard Santos. Location: Brooklyn Studios, Brooklyn, NY.

Filed under: Advertising, Miu Miu, SS/09 — petronio associates admin @ 3:29 pm

CAPTURED SPONTANEITY

CHLOÉ EAU DE PARFUM: TELEVISION ADVERTISING
Subject: integrating the energy and vitality of action into the print campaign, distilling the magnetism of three disparate muses. Filmed by: Inez Van Lamsweerde and Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy, Anja Rubik. Hair: Luigi Murenu. Makeup: Tom Pecheux. Music: Let’s Make Love and Listen to Death from Above, CSS, remixed by Michel Gaubert

Filed under: Advertising, Chloé, Fragrance — petronio associates admin @ 3:29 pm

20/2/2008 — 09:59:54

PARIS BY NIGHT

CHLOÉ EAU DE PARFUM: ADVERTISING CAMPAIGN
Subject: the urban manifestation of the campaign, celebrating a multifaceted rendition of femininity and individuality. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. City: Paris When: February 2008.


Paris, February 15th, 2008, 9:00 pm - 10:07 pm

Filed under: Advertising, Chloé, Fragrance — petronio associates @ 9:59 am
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