petronio associates blog

13/4/2012 — 09:36:33

DSQUARED2

POTION FOR MEN

Art direction and packaging by Petronio Associates.
Revealing the aesthetic of a new classic fragrance.

Filed under: Advertising, DSQUARED2, Fragrance, Packaging — petronio associates admin @ 9:36 am

17/5/2010 — 13:48:07

COLETTE

COMPILATION VOLUME 10
Subject: the tenth volume in the Colette music library. CD1 compiled by: Michel Gaubert and Marie Brannelec. CD2 compiled and mixed by: Jamie XX. Details: Silkscreened black on white plastic. Typography: Helvetica Neue. Artists include: Beak>, Warpaint, Koudlam, David McAlmont and Michael Nyman, Acid Washed, The Bloody Beetroots feat. Cécile, Jurgen Paape, MGMT, Caribou, High Places, David Byrne and Fatboy Slim, Mariachi El Bronx, FM Belfast, DJ Spooky, Gary Numan, The Klaxons, Jean-Pierre Ferland. Available now at: colette.fr.

Filed under: Colette, Packaging — petronio associates @ 1:48 pm

27/11/2009 — 20:03:39

STRIKINGLY COMPOSED

CHLOÉ: EAU DE FLEURS PACKAGING
Subject: a crisp interpretation of the exterior of a new floral. Format:
rigid cardboard bell box with logo on four sides, embossed frame on facing.
Logo Pantone: 9182U. The line: Lavender, Néroli, Capucine.

Filed under: Chloé, Fragrance, Packaging — petronio associates @ 8:03 pm

11/9/2009 — 09:48:15

ELEMENTAL REIMAGINING

PRADA PARFUMS: THE AMBER LINE
Subject: a luxurious, newly redesigned packaging for the women’s Amber line.
Materials, techniques: off-white paper, Safianino 400 grams; inset gold sewn
label with black type; black foil stamped and embossed logo; gold foil
stamped “l’eau ambrée”, custom typeface; gold foil stamped ingredients list.
Beginning of release: December 2009.

Filed under: Fragrance, Packaging, Prada — petronio associates @ 9:48 am

18/1/2008 — 18:42:49

ABSOLUTE SPECIFICS

PRADA PARFUMS: LIMITED EDITION ROSA FRAGRANCE,
BOTTLE AND PACKAGING

Subject: a privately appreciated olfactory experience for a certain few, a limited edition holiday scent. Bottle: heavy glass with encased metal plate. Quantity: 300 pieces.



Filed under: Fragrance, Packaging, Prada — petronio associates @ 6:42 pm

27/11/2007 — 14:35:01

CREATED CLASSICS

PRADA FRAGRANCE: BOTTLE, PACKAGING, AND ADVERTISING
Subject: revisiting the past to construct a classic of tomorrow. Bottle: heavy glass with encased metal plate. Packaging: superimposed foil-stamped and embossed logos, off-centered on Imitlin paper. Specials: 25 ml to 750 ml giant size bottle. Scented papers, tissues, eau de linge. Launch: Fall 2007. Advertising campaign, photography: Steven Meisel. Model: Sasha. Location: Los Angeles.

Advertising campaign, photography by Steven Meisel

Advertising campaign, photography by Steven Meisel, in-store display, Sephora, Paris

Packaging and bottle design

Filed under: Advertising, Fragrance, Packaging, Prada — petronio associates @ 2:35 pm

14/11/2007 — 18:08:59

ENGAGING SENSUALITY

CHLOÉ EAU DE PARFUM: PACKAGING AND ADVERTISING CAMPAIGN
Subject: celebrating a multifaceted rendition of femininity and individuality, combined with the nuances and particularities of one’s contemporary instinct. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. Hair: Luigi Murenu, Make-up: Tom Pecheux. Available: February 2008.
Uncropped campaign images from the advertising campaign, photography by Inez Van Lamsweerde and Vinoodh Matadin, in Paris

Advertising campaign featuring Chloë Sevigny, Anja Rubik, and Clémence Poésy

Packaging, photographed by Thomas Lagrange

Filed under: Advertising, Chloé, Fragrance, Packaging — petronio associates @ 6:08 pm

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