petronio associates blog

16/2/2010 — 19:36:12

BOUNDLESS DIFFUSION

YVES SAINT LAURENT: SPRING/SUMMER 2010 MANIFESTO
FEATURING NATALIA VODIANOVA

Subject: the sixth manifestation of a completely democratic fashion expression. Manifesto: 32 pages, 420 X 594 mm,
80 gsm Zephir paper, Offset printing in France, 75,000 copies. Totes: small, edition of 16, 500, large, edition of 1,500,
silkscreen printing in China on cotton. Date of distribution: February 16th - New York, February 20th - London, Paris,
Hong Kong, Berlin, Tokyo, Milan. For further information: yslmanifesto.com.



Filed under: Advertising, SS/10, YSL — petronio associates admin @ 7:36 pm

17/9/2009 — 17:21:05

DEMOCRATIC CIRCULATION

YVES SAINT LAURENT: FALL/WINTER 2009 MANIFESTO
FEATURING CHRISTY TURLINGTON
Subject: the latest demonstration of the Manifesto rhetorical and aesthetic
expression, a worldwide deconstruction of preconceived fashion notions.
Fonts: Helvetica compressed, Courier New regular, Courier New italic, Arial
regular. Format: 297mm x 420mm 32 pages unbound. Paper: MAFOPAC 60 gr for Manifesto,
MAFOPAC 80 gr for Manifesto paper sleeve. Total print run: 13,000 copies.
Date ofdistribution: September 12th, 2009. Locations of distribution: New York,
London, Paris, Hong Kong, Seoul, Tokyo, Milan.
Manifesto details
Manifesto distribution, rue Saint Honoré, 75001, Paris

Filed under: FW/09, YSL — petronio associates @ 5:21 pm

11/9/2009 — 09:49:02

MULTIPLE DIFFUSION

YVES SAINT LAURENT: FALL/WINTER 2009
MANIFESTO FEATURING CHRISTY TURLINGTON
Subject: the anticipation of the new incarnation of the manifesto, through

the viral dissemination across the internet. Date of publication: September
10th, 2009. Locations of distribution: New York, London, Paris, Hong Kong,
Seoul, Tokyo, Milan. Microsite: www.yslmanifesto.com. Twitter:
www.twitter.com/y_s_l. Facebook: www.facebook.com/yvessaintlaurentofficial.

Photos courtesy of yslmanifesto.com, twitter.com/y_s_l
Filed under: FW/09, YSL — petronio associates @ 9:49 am

FASHION MANIFESTED

YVES SAINT LAURENT: FALL/WINTER 2009 ADVERTISING
CAMPAIGN FEATURING CHRISTY TURLINGTON

Subject: a play with the human frame, an investigation into the possibility
of the gestalt of a logo. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist:
Melanie Ward. Hair styling: Luigi Murenu. Makeup: Tom Pecheux.
Choreographer: Stephen Galloway. Prop stylist: James Chinlund. Location:
Pier 59 studios 1 & 2. Dates: March 22 to March 24, 2009.

Filed under: Advertising, FW/09, YSL — petronio associates @ 9:48 am

24/2/2009 — 15:30:28

FASHION MANIFESTED

YVES SAINT LAURENT: SPRING/SUMMER 2009 ADVERTISING CAMPAIGN & MANIFESTO
FEATURING CLAUDIA SCHIFFER

Subject: a further elaboration on the democratic dissimulation of fashion’s influence, spanning the capitals and beyond. Shoot dates: October 14-16, 2008. Photographers: Inez Van Lamsweerde and Vinoodh Matadin. Stylist: Melanie Ward. Hair: Luigi Murenu. Makeup: Tom Pecheux. Location: Hollywood Sign Base Camp, Los Angeles, CA. Manifesto Papers: 8 pages Adhesive, 12 pages Coated Glossy, 8 pages Chromolux poster. Manifesto Specs: 28 pages, 20 images, 297 X 420 mm. Font: Big Caslon.

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Research
Filed under: Advertising, SS/09, Special Projects, YSL — petronio associates admin @ 3:30 pm

12/9/2008 — 16:46:55

FASHION MANIFESTED PART II

YVES SAINT LAURENT: F/W2008 MANIFESTO SEPT. 6th 2008 YSL Manifesto limited-edition cotton tote bag

Filed under: FW/08, YSL — petronio associates admin @ 4:46 pm

9/9/2008 — 15:48:42

FASHION MANIFESTED

YVES SAINT LAURENT: FALL/WINTER 2008 ADVERTISING CAMPAIGN
FEATURING NAOMI CAMPBELL

Subject: fashion manifested, decontextualized, a contemporary spirit, a transnational dialogue. Shoot dates: March 17-19, 2008. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist: Camilla Nickerson. Hair: Luigi Murenu. Makeup: Tom Pecheux. Set design: Jean-Hughes de Chatillon. Location: YSL offices, third floor, 7 avenue George V, 75008, Paris. YSL Manifesto, distributed on September 6, 2008 in Paris, New York, Tokyo, Hong Kong, Milan, and London.Snipe poster photographed on-set by Inez Van Lamsweerde & Vinoodh Matadin

Filed under: FW/08, YSL — petronio associates admin @ 3:48 pm

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