petronio associates blog

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SPRING/SUMMER 2011 MANIFESTO
Art direction and design: Petronio Associates.
Photographers: Inez van Lamsweerde & Vinoodh Matadin. Stylist: Joe McKenna.
Hair styling: Christiaan Houtenbos. Makeup: Lisa Butler.
Manifesto: 40 pages printed on gold Alizé 90g. Date of distribution: March
5th 2011, London, Milan, Hong Kong, Paris, Tokyo, Los Angeles.

SPRING/SUMMER 2011 MANIFESTO FEATURING ARIZONA MUSE
Subject: expanding a boundless discourse on exoticism. The eighth manifestation of a
completely democratic fashion expression. Photographers: Inez van Lamsweerde &
Vinoodh Matadin. Stylist: Joe McKenna. Hair styling: Christiaan Houtenbos. Makeup: Lisa Butler.
Choreographer: Stephen Galloway. Location: Villa Bled Rocknine, Marrakech.
Manifesto: 40pages printed on gold Alizé 90g. Date of distribution: March 5th 2011,
London, Milan, Hong Kong, Paris, Tokyo, Los Angeles.

SPRING/ SUMMER 2011 ADVERTISING CAMPAIGN
Subject : Striding into a discourse on exoticism.
Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist: Joe McKenna.
Hair styling: Christiaan Houtenbos. Makeup: Lisa Butler.
Choreographer: Stephen Galloway. Location: Villa Bled Rocknine, Marrakech.
Dates: 20 to 24 October 2010.

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EDITION 24 VISUAL IDENTITY
Subject: A digital and textual interpretation capturing the essence of a collection dispersed within multiple configurations.
Elements: Digital lookbook, film, invitations, envelopes, and customised shopping bag.
Typography: Helvetica Extra Compressed. http://ysl.com

FALL/WINTER 2010 ADVERTISING CAMPAIGN AND MANIFESTO FEATURING DARIA WERBOWY
Subject : a monochrome vision of the intemporal silhouettes. The seventh manifestation of a completely democratic fashion expression. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist: Joe McKenna. Hair Styling: Luigi Murenu. Make-Up: Tom Pecheux. Choreographer: Stephen Galloway. Location: 7 Avenue George V, Paris. Dates: 4 - 6 April 2010. Manifesto: 36 pages printed in offset on coated Gardagloss 135g. Wrap printed in offset on Malmero 120g - PVC window in PET (recycled & recyclable plastic). Quantity: 70000. Date of distribution: September 13th 2010, New York, London, Paris,Hong Kong, Berlin, Tokyo, Milan. For further information: yslmanifesto.com.

YVES SAINT LAURENT: SPRING/SUMMER 2010 MANIFESTO
FEATURING NATALIA VODIANOVA
Subject: the sixth manifestation of a completely democratic fashion expression. Manifesto: 32 pages, 420 X 594 mm,
80 gsm Zephir paper, Offset printing in France, 75,000 copies. Totes: small, edition of 16, 500, large, edition of 1,500,
silkscreen printing in China on cotton. Date of distribution: February 16th - New York, February 20th - London, Paris,
Hong Kong, Berlin, Tokyo, Milan. For further information: yslmanifesto.com.

YVES SAINT LAURENT: FALL/WINTER 2009 MANIFESTO
FEATURING CHRISTY TURLINGTON
Subject: the latest demonstration of the Manifesto rhetorical and aesthetic
expression, a worldwide deconstruction of preconceived fashion notions.
Fonts: Helvetica compressed, Courier New regular, Courier New italic, Arial
regular. Format: 297mm x 420mm 32 pages unbound. Paper: MAFOPAC 60 gr for Manifesto,
MAFOPAC 80 gr for Manifesto paper sleeve. Total print run: 13,000 copies.
Date ofdistribution: September 12th, 2009. Locations of distribution: New York,
London, Paris, Hong Kong, Seoul, Tokyo, Milan.