petronio associates blog

8/10/2009 — 10:45:32

Limited apparition

SELF SERVICE #31
Juergen Teller signing the limited edition magazine and print, an edition of 160, at the Self Service office, Paris 75003, Friday, October 2nd, 2009. For all inquiries please contact info@selfservicemagazine.com.

Filed under: FW/09, Self Service — petronio associates @ 10:45 am

17/9/2009 — 17:21:34

CONVINCINGLY SENSATIONAL

SELF SERVICE N°31
Subject: the intensely focused concentration on the unique vision of Juergen
Teller. Including: 130 pages of fashion, three conversations, two covers
including one limited-edition version in one hundred copies. Featuring:
Princess Elisabeth von Thurn und Taxis, Princess Gloria von Thurn und Taxis,
Marc Jacobs, Elizabeth Peyton, Matthew Barney, Hannelore Knuts. Date of
publication: October 1st, 2009.

Filed under: FW/09, Self Service — petronio associates @ 5:21 pm

DEMOCRATIC CIRCULATION

YVES SAINT LAURENT: FALL/WINTER 2009 MANIFESTO
FEATURING CHRISTY TURLINGTON
Subject: the latest demonstration of the Manifesto rhetorical and aesthetic
expression, a worldwide deconstruction of preconceived fashion notions.
Fonts: Helvetica compressed, Courier New regular, Courier New italic, Arial
regular. Format: 297mm x 420mm 32 pages unbound. Paper: MAFOPAC 60 gr for Manifesto,
MAFOPAC 80 gr for Manifesto paper sleeve. Total print run: 13,000 copies.
Date ofdistribution: September 12th, 2009. Locations of distribution: New York,
London, Paris, Hong Kong, Seoul, Tokyo, Milan.
Manifesto details
Manifesto distribution, rue Saint Honoré, 75001, Paris

Filed under: FW/09, YSL — petronio associates @ 5:21 pm

11/9/2009 — 09:49:02

MULTIPLE DIFFUSION

YVES SAINT LAURENT: FALL/WINTER 2009
MANIFESTO FEATURING CHRISTY TURLINGTON
Subject: the anticipation of the new incarnation of the manifesto, through

the viral dissemination across the internet. Date of publication: September
10th, 2009. Locations of distribution: New York, London, Paris, Hong Kong,
Seoul, Tokyo, Milan. Microsite: www.yslmanifesto.com. Twitter:
www.twitter.com/y_s_l. Facebook: www.facebook.com/yvessaintlaurentofficial.

Photos courtesy of yslmanifesto.com, twitter.com/y_s_l

Filed under: FW/09, YSL — petronio associates @ 9:49 am

FASHION MANIFESTED

YVES SAINT LAURENT: FALL/WINTER 2009 ADVERTISING
CAMPAIGN FEATURING CHRISTY TURLINGTON

Subject: a play with the human frame, an investigation into the possibility
of the gestalt of a logo. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist:
Melanie Ward. Hair styling: Luigi Murenu. Makeup: Tom Pecheux.
Choreographer: Stephen Galloway. Prop stylist: James Chinlund. Location:
Pier 59 studios 1 & 2. Dates: March 22 to March 24, 2009.

Filed under: Advertising, FW/09, YSL — petronio associates @ 9:48 am

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