GLOBAL PROLIFERATION
SONY ERICSSON: PURENESS ADVERTISING CAMPAIGN
Subject: a trans-continental exploration of the notion of advertising in context, and its interplay with a specific
environment. Locations: Place de la Concorde, Pont Alexandre III, Paris. Sai Yeung Choi South street &
Shantung street, Hong Kong. Lafayette Street & Kenmare Street, Grand Central Station, New York.
Photographer: Jonathan de Villiers. Dates: October 16th to 23rd, 2009.
environment. Locations: Place de la Concorde, Pont Alexandre III, Paris. Sai Yeung Choi South street &
Shantung street, Hong Kong. Lafayette Street & Kenmare Street, Grand Central Station, New York.
Photographer: Jonathan de Villiers. Dates: October 16th to 23rd, 2009.
Video, making of: Hong Kong & New York