petronio associates blog

9/11/2010 — 15:42:48

CHLOE

LOVE, CHLOE ADVERTISING
A plethora of advertising supports diffusing the Love, Chloé fragrance campaign around Paris.
Subject: Billboard advertising. Photography by Inez van Lamsweerde andVinoodh Matadin.
Styling by Joe McKenna. Model: Raquel Zimmerman. Date: October 2010.
Locations: Rue du Louvre, Rue de Rivoli and Rue des Archives, Paris.

Filed under: Advertising, Chloé, FW/10 — petronio associates admin @ 3:42 pm

5/10/2010 — 18:37:56

THE JOE MCKENNA ISSUE

SELF SERVICE n°33, Fall/Winter 2010.
Subject : Special issue guest-edited by Joe McKenna. Contents: 72 pages by Ezra Petronio. 80 pages by Inez van Lamsweerde and Vinoodh Matadin. 1 interview with Azzedine Alaïa. 3 illustrations by Mathias Augustyniak. 32 pages by Bruce Weber. 16 pages by David Sims.40 pages by Juergen Teller. 6 pages by Ranee Palone Flynn. 1 interview with Cathy Horyn. Statements by Haider Ackermann, Azzedine Alaïa, Manolo Blahnik, Grace Coddington, Alber Elbaz, John Galliano, Valentino Garavani and Giancarlo Giammetti, Nicolas Ghesquière, Amanda Harlech, Valérie Hermann, Marc Jacobs, Christopher Kane, Pedro Lourenço, Hannah MacGibbon, Stella McCartney, Suzy Menkes, Guido Palau, Phoebe Philo, Stefano Pilati, François-Henri Pinault, Miuccia Prada, Jil Sander, Franca Sozzani, Riccardo Tisci, Inez van Lamsweerde and Vinoodh Matadin, Donatella Versace, Louise Wilson, Anna Wintour. Available to buy at international book stores, Colette.fr and from info@selfservicemagazine.com.
www.selfservicemagazine.com/blog

Filed under: FW/10, Self Service — petronio associates admin @ 6:37 pm

CHLOE

LOVE, CHLOE ART DIRECTION AND PACKAGING
The new Chloé fragrance encapsulating effortless grace, seduction and femininity. Raquel Zimmerman embodies the poise and energy of the Chloé woman. The print campaign: photography by Inez van Lamsweerde and Vinoodh Matadin. Styling by Joe McKenna.
Model: Raquel Zimmerman. Date: 16 January 2010. Location: Pont Alexandre III, Paris.
The TV commercial: directed by Roman Coppola. Date: 30 April 2010. Location: Rue de Rivoli, Pont Alexandre III, Parc Monceau, Le Grand Colbert, Paris.

Filed under: Advertising, Chloé, FW/10 — petronio associates admin @ 6:33 pm

CHLOE

FALL/WINTER 2010 ADVERTISING CAMPAIGN
Subject: A series of compositions representing the myriad looks comprising the Chloé woman. Photographer: Inez van Lamsweerde and Vinoodh Matadin. Stylist: Joe McKenna. Model: Raquel Zimmerman. Date: 30 April -1 May 2010.
Location: Pont Alexandre III and Pont de Bercy, Paris.



Filed under: Advertising, Chloé, FW/10 — petronio associates admin @ 6:23 pm

YVES SAINT LAURENT

FALL/WINTER 2010 ADVERTISING CAMPAIGN AND MANIFESTO FEATURING DARIA WERBOWY
Subject : a monochrome vision of the intemporal silhouettes. The seventh manifestation of a completely democratic fashion expression. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist: Joe McKenna. Hair Styling: Luigi Murenu. Make-Up: Tom Pecheux. Choreographer: Stephen Galloway. Location: 7 Avenue George V, Paris. Dates: 4 - 6 April 2010. Manifesto: 36 pages printed in offset on coated Gardagloss 135g. Wrap printed in offset on Malmero 120g - PVC window in PET (recycled & recyclable plastic). Quantity: 70000. Date of distribution: September 13th 2010, New York, London, Paris,Hong Kong, Berlin, Tokyo, Milan. For further information: yslmanifesto.com.

Filed under: Advertising, FW/10, YSL — petronio associates admin @ 5:55 pm

A.P.C.

VISUAL IDENTITY
Subject: rethinking the A.P.C. graphic expression. Style: resolute classicism. Elements:
advertising, look books, printed matter, posters, mail order elements, blog design. Typography: Helvetica Neue 75.

apcjournal.fr

Filed under: A.P.C., Advertising, FW/10, Identity — petronio associates admin @ 5:46 pm

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