petronio associates blog

24/2/2009 — 15:29:51

THEATRICAL RADICALITY

MIU MIU: SPRING/SUMMER 2009 ADVERTISING CAMPAIGN
FEATURING KATIE HOLMES

Subject: a distinctively striking creative happening & cinematic set piece that subtly reveals the perpetually surfacing conception of the Miu Miu woman. Shoot dates: November 20-22, 2008. Photographers: Mert Alas & Marcus Piggott. Stylist: Joe McKenna. Hair: Luigi Murenu. Makeup: Lucia Pieroni. Set Designer: Gerard Santos. Location: Brooklyn Studios, Brooklyn, NY.

Filed under: Advertising, Miu Miu, SS/09 — petronio associates admin @ 3:29 pm

9/9/2008 — 15:45:58

SUBLIME HYPER-REALITY

MIU MIU: FALL/WINTER 2008 ADVERTISING CAMPAIGN 
FEATURING VANESSA PARADIS

Subject: reestablishing Miuccia Prada’s vision of the Miu Miu woman, where the dream of a remembered landscape encounters the sheer sublimity of the unknown. Shoot dates: May 18-20, 2008. Photographers: Mert Alas and Marcus Piggott. Stylist: Joe McKenna. Hair: Luigi Murenu. Makeup: Lucia Pieroni. Set design: Gerard Santos. Location: Hyperion Treatment Plant, Playa del Rey, California

Filed under: FW/08, Miu Miu — petronio associates admin @ 3:45 pm

21/3/2008 — 11:30:33

LUXURIOUS UNCONVENTIONALITY (PT.II)

MIU MIU: CATALOGUE FOR FALL/WINTER 2007 ADVERTISING CAMPAIGN
FEATURING LAETITIA CASTA

Subject: a print manifestation of the continued investigation into the nuances of the Miu Miu woman. Photography: Mert Alas & Marcus Piggott. Styling: Joe McKenna. Hair: Luigi Murenu. Make-up: Lucia Pieroni. Format: large-scale white envelope lined in shiny purple paper, oversized matte mauve catalogue with green elastic band, assorted interior paper sizes. Delving deeper: miumiu.com.

Filed under: FW/07, Miu Miu — petronio associates @ 11:30 am

20/2/2008 — 09:58:41

THEATRICAL UNCONVENTIONALITY

MIU MIU: SPRING/SUMMER 2008 ADVERTISING CAMPAIGN
FEATURING KIRSTEN DUNST

Subject: creating a happening laced with the ubiquitous aspect of theatricality and the promise of a cinematic performance. Photography: Mert Alas & Marcus Piggott. Styling: Joe McKenna. Hair: Luigi Murenu. Make-up: Lucia Pieroni. Campaign images at: miumiu.com.

Filed under: Advertising, Miu Miu, SS/08 — petronio associates @ 9:58 am

27/11/2007 — 14:15:15

LUXURIOUS UNCONVENTIONALITY

MIU MIU: FALL/WINTER 2007 ADVERTISING CAMPAIGN FEATURING LAETITIA CASTA
Subject: the continued investigation into the nuances and complex feminine facets which constitute the richness of the Miu Miu woman. Photography: Mert Alas & Marcus Piggott. Styling: Joe McKenna. Hair: Luigi Murenu. Make-up: Lucia Pieroni. The entire campaign, behind the scenes: miumiu.com.

Advertising campaign featuring Laetitia Casta, photographed by Mert Alas & Marcus Piggott in London

On-set research, photography by Mert Alas & Marcus Piggott

Filed under: Advertising, Miu Miu — petronio associates @ 2:15 pm

13/11/2007 — 18:01:22

VIRTUAL VOCABULARY

MIU MIU: WEBSITE
Subject: a digital interpretation that captures the very essence and undiluted stylistic world of Miu Miu. To discover: backstage, on-set photos, videos and expanded possibilities, miumiu.com.



Filed under: Miu Miu, Web design — petronio associates @ 6:01 pm

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