petronio associates blog

23/3/2011 — 11:14:59

CHLOE

SPRING/SUMMER 2011 DIGITAL ADVERTISING
Conception and art direction by Petronio Associates.
Film by David Sims.
Translating the Chloé print advertising concept into an animated digital experience.

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Filed under: Advertising, Chloé, SS/11, Special Projects — petronio associates admin @ 11:14 am

15/3/2011 — 17:52:40

YVES SAINT LAURENT

SPRING/SUMMER 2011 MANIFESTO
Art direction and design: Petronio Associates.
Photographers: Inez van Lamsweerde & Vinoodh Matadin. Stylist: Joe McKenna.
Hair styling: Christiaan Houtenbos. Makeup: Lisa Butler.
Manifesto: 40 pages printed on gold Alizé 90g. Date of distribution: March
5th 2011, London, Milan, Hong Kong, Paris, Tokyo, Los Angeles.

Filed under: SS/11, Special Projects, YSL — petronio associates admin @ 5:52 pm

8/3/2011 — 17:25:32

YVES SAINT LAURENT

SPRING/SUMMER 2011 MANIFESTO FEATURING ARIZONA MUSE
Subject: expanding a boundless discourse on exoticism. The eighth manifestation of a
completely democratic fashion expression. Photographers: Inez van Lamsweerde &
Vinoodh Matadin. Stylist: Joe McKenna. Hair styling: Christiaan Houtenbos. Makeup: Lisa Butler.
Choreographer: Stephen Galloway. Location: Villa Bled Rocknine, Marrakech.
Manifesto: 40pages printed on gold Alizé 90g. Date of distribution: March 5th 2011,
London, Milan, Hong Kong, Paris, Tokyo, Los Angeles.

Filed under: SS/11, Special Projects, YSL — petronio associates admin @ 5:25 pm

14/10/2010 — 14:33:24

YVES SAINT LAURENT

EDITION 24 VISUAL IDENTITY
Subject: A digital and textual interpretation capturing the essence of a collection dispersed within multiple configurations.
Elements: Digital lookbook, film, invitations, envelopes, and customised shopping bag.
Typography: Helvetica Extra Compressed. http://ysl.com



Filed under: Identity, Special Projects, YSL — petronio associates admin @ 2:33 pm

16/2/2010 — 19:35:09

ABSOLUTELY REALIZED

SELF SERVICE: 1-31 EXHIBITION AT IDEA BOOKS, ST MARTINS LANE HOTEL
Subject: the complete presentation of a significant series. Featuring: issues 1 to 31 of Self Service magazine, 1995 to now.
Where: The Front Room at Saint Martins Lane Hotel, 45 St. Martins Lane, London. When: February 18-22, 2010. Additionally: all issues are for purchase, priced on availability, as well as limited-edition Chloe Sevigny posters photographed by David Sims, Terry Richardson, and Roger Deckker. Exhibition contact: info@idea-books.com.
photography by Amandine Alessandra

Filed under: Self Service, Special Projects — petronio associates admin @ 7:35 pm

1/1/2010 — 00:01:46

BEST WISHES

Filed under: Special Projects — petronio associates @ 12:01 am

24/2/2009 — 15:30:28

FASHION MANIFESTED

YVES SAINT LAURENT: SPRING/SUMMER 2009 ADVERTISING CAMPAIGN & MANIFESTO
FEATURING CLAUDIA SCHIFFER

Subject: a further elaboration on the democratic dissimulation of fashion’s influence, spanning the capitals and beyond. Shoot dates: October 14-16, 2008. Photographers: Inez Van Lamsweerde and Vinoodh Matadin. Stylist: Melanie Ward. Hair: Luigi Murenu. Makeup: Tom Pecheux. Location: Hollywood Sign Base Camp, Los Angeles, CA. Manifesto Papers: 8 pages Adhesive, 12 pages Coated Glossy, 8 pages Chromolux poster. Manifesto Specs: 28 pages, 20 images, 297 X 420 mm. Font: Big Caslon.

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Research
Filed under: Advertising, SS/09, Special Projects, YSL — petronio associates admin @ 3:30 pm

9/9/2008 — 15:52:47

COMPOUNDING REALITY

BOOK: EZRA PETRONIO, SUZANNE KOLLER,SELECTED PROJECTS, SUBJECTIVE INVENTORYSubject: an absurdly contrasting and extensive amalgam of fourteen years of creative projects. Featuring: behind the scenes images and outtakes of campaigns, research, prototypes. Format: 244 pages, 172 mm X 230 mm, 717 color images, clothbound hardcover. Binding: Smyth sewn, foil-stamped linen. Typefaces: Times New Roman PS, Helvetica Neue 55 Roman. Publisher: JRP/Ringier, jrp-ringier.com. Available: Colette, lespressesdureel.com.Improbable Composition #1Improbable Composition #3  Selected images form the book

Filed under: Special Projects — petronio associates admin @ 3:52 pm

27/11/2007 — 12:48:02

IMPROBABLE COMBINATIONS

WERK MAGAZINE: INSERT
Subject: decontextualizing and remixing 12 years of Self Service pictures and layouts, creating an intriguing sense of disorientation and displacement. Issue: Werk n° 15. Curator: Yasushi Fujimoto. Exhibition: Tokyo, Fall 2007.

werk.jpg

Filed under: Self Service, Special Projects — petronio associates @ 12:48 pm
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