petronio associates blog

16/2/2010 — 19:35:09

ABSOLUTELY REALIZED

SELF SERVICE: 1-31 EXHIBITION AT IDEA BOOKS, ST MARTINS LANE HOTEL
Subject: the complete presentation of a significant series. Featuring: issues 1 to 31 of Self Service magazine, 1995 to now.
Where: The Front Room at Saint Martins Lane Hotel, 45 St. Martins Lane, London. When: February 18-22, 2010. Additionally: all issues are for purchase, priced on availability, as well as limited-edition Chloe Sevigny posters photographed by David Sims, Terry Richardson, and Roger Deckker. Exhibition contact: info@idea-books.com.
photography by Amandine Alessandra

Filed under: Self Service, Special Projects — petronio associates admin @ 7:35 pm

1/1/2010 — 00:01:46

BEST WISHES

Filed under: Special Projects — petronio associates @ 12:01 am

24/2/2009 — 15:30:28

FASHION MANIFESTED

YVES SAINT LAURENT: SPRING/SUMMER 2009 ADVERTISING CAMPAIGN & MANIFESTO
FEATURING CLAUDIA SCHIFFER

Subject: a further elaboration on the democratic dissimulation of fashion’s influence, spanning the capitals and beyond. Shoot dates: October 14-16, 2008. Photographers: Inez Van Lamsweerde and Vinoodh Matadin. Stylist: Melanie Ward. Hair: Luigi Murenu. Makeup: Tom Pecheux. Location: Hollywood Sign Base Camp, Los Angeles, CA. Manifesto Papers: 8 pages Adhesive, 12 pages Coated Glossy, 8 pages Chromolux poster. Manifesto Specs: 28 pages, 20 images, 297 X 420 mm. Font: Big Caslon.

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Research
Filed under: Advertising, SS/09, Special Projects, YSL — petronio associates admin @ 3:30 pm

9/9/2008 — 15:52:47

COMPOUNDING REALITY

BOOK: EZRA PETRONIO, SUZANNE KOLLER,SELECTED PROJECTS, SUBJECTIVE INVENTORYSubject: an absurdly contrasting and extensive amalgam of fourteen years of creative projects. Featuring: behind the scenes images and outtakes of campaigns, research, prototypes. Format: 244 pages, 172 mm X 230 mm, 717 color images, clothbound hardcover. Binding: Smyth sewn, foil-stamped linen. Typefaces: Times New Roman PS, Helvetica Neue 55 Roman. Publisher: JRP/Ringier, jrp-ringier.com. Available: Colette, lespressesdureel.com.Improbable Composition #1Improbable Composition #3  Selected images form the book

Filed under: Special Projects — petronio associates admin @ 3:52 pm

27/11/2007 — 12:48:02

IMPROBABLE COMBINATIONS

WERK MAGAZINE: INSERT
Subject: decontextualizing and remixing 12 years of Self Service pictures and layouts, creating an intriguing sense of disorientation and displacement. Issue: Werk n° 15. Curator: Yasushi Fujimoto. Exhibition: Tokyo, Fall 2007.

werk.jpg

Filed under: Self Service, Special Projects — petronio associates @ 12:48 pm

EXPANDED POSSIBILITIES

COLETTE/DOMESTIC: A CURATED ALPHABET
Subject: expanding our design’s architectural landscape, an absurd alphabet from the lexicon of Self Service typography. Available color: shiny black. Material: adhesive vinyl letters. Available: domestic.fr.

Filed under: Colette, Special Projects — petronio associates @ 12:46 pm

BLOW UP

SELF SERVICE: THREE POSTERS FEATURING CHLOË SEVIGNY
Subject: an absolute and quintessential limited edition of Chloë must-haves. Photography: David Sims, Terry Richardson, and Roger Deckker. Limited edition: 100. Size: 120 X 170 cm. Printed by: Uldry, Switzerland. Process: 5-color silkscreen. Available: info@selfservicemagazine.com.

Photography by Terry Richardson, David Sims, Roger Deckker

Filed under: Self Service, Special Projects — petronio associates @ 12:44 pm

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