Chloé
L’EAU DE CHLOÉ
Art direction by Petronio Associates.
Directed by Mario Sorrenti.
The new Chloé fragrance encapsulating effortless natural beauty, seduction and femininity.
10/4/2012 — 15:28:53
4/4/2012 — 13:14:54
Chloé
L’EAU DE CHLOÉ
Art direction by Petronio Associates.
Photography by Camilla Akrans.
30/3/2012 — 17:09:07
Chloé
CHLOÉ EAU DE PARFUM
Art direction by Petronio Associates.
Photography by Inez Van Lamsweerde and Vinoodh Matadin.
Revealing the second Chloé signature fragrance.
14/12/2011 — 18:01:00
Chloé
L’EAU DE CHLOÉ
Packaging and press collaterals by Petronio Associates.
9/9/2011 — 16:42:02
CHLOE
FALL/WINTER 2011 ADVERTISING CAMPAIGN
Art direction by Petronio Associates.
Photography by David Sims.
The beauty of the Fall/Winter collection extended to an etheral print campaign.
23/3/2011 — 11:14:59
CHLOE
SPRING/SUMMER 2011 DIGITAL ADVERTISING
Conception and art direction by Petronio Associates.
Film by David Sims.
Translating the Chloé print advertising concept into an animated digital experience.
20/1/2011 — 15:27:24
CHLOE
SPRING/ SUMMER 2011 ADVERTISING CAMPAIGN
Subject: Celebrating the energy and vitality compounded in the essence of the Chloé woman.
Art direction: Petronio Associates. Photographer: David Sims. Stylist: Marie-Amelie Sauvé.
Hair stylist: Guido Palau. Makeup artist: Diane Kendal. Models: Malgosia Bela and Iselin Steiro.
Location: Pier 59 Studios, New York.
13/1/2011 — 16:43:38
SELF SERVICE MAGAZINE ISSUE N°33 / CHLOE
DIGITAL ADVERTISING
Made to measure digital advertising for the Self Service magazine iPad app.
youtube channel
9/11/2010 — 15:42:48
CHLOE
LOVE, CHLOE ADVERTISING
A plethora of advertising supports diffusing the Love, Chloé fragrance campaign around Paris.
Subject: Billboard advertising. Photography by Inez van Lamsweerde andVinoodh Matadin.
Styling by Joe McKenna. Model: Raquel Zimmerman. Date: October 2010.
Locations: Rue du Louvre, Rue de Rivoli and Rue des Archives, Paris.
