petronio associates blog

CHLOÉ: SPRING/SUMMER 2010 ADVERTISING CAMPAIGN
Subject: a series of compositions detailing the myriad looks comprising the current Chloé woman.
Photographer: Mario Sorrenti. Stylist: Marie-Amelie Sauvé. Hair stylist: Bob Recine.
Makeup artist: Aaron de Mey. Models: Raquel Zimmermann, Malgosia Bela. Location: Studio Zero, 75010, Paris.

CHLOÉ: EAU DE FLEURS PACKAGING
Subject: a crisp interpretation of the exterior of a new floral. Format:
rigid cardboard bell box with logo on four sides, embossed frame on facing.
Logo Pantone: 9182U. The line: Lavender, Néroli, Capucine.

CHLOÉ EAU DE PARFUM: TELEVISION ADVERTISING
Subject: integrating the energy and vitality of action into the print campaign, distilling the magnetism of three disparate muses. Filmed by: Inez Van Lamsweerde and Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy, Anja Rubik. Hair: Luigi Murenu. Makeup: Tom Pecheux. Music: Let’s Make Love and Listen to Death from Above, CSS, remixed by Michel Gaubert

CHLOÉ: FALL/WINTER 2008 ADVERTISING CAMPAIGN

Subject: a further impactful investigation into the feminine facets of the Chloé woman. Shoot Date: June 20, 2008. Photographers: Inez Van Lamsweerde and Vinoodh Matadin. Models: Anja Rubik and Angela Lindvall. Stylist: Ana Steiner. Hair: Oribe: Makeup: Lisa Butler. Location: 77th street and 5th avenue, New York, NY. Weather: partly cloudy 78H/65 L, sunrise 5:25am, sunset 20:30pm.

CHLOÉ EAU DE PARFUM: ADVERTISING CAMPAIGN
Subject: the urban manifestation of the campaign, celebrating a multifaceted rendition of femininity and individuality. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. City: Paris When: February 2008.

Paris, February 15th, 2008, 9:00 pm - 10:07 pm

CHLOÉ: FALL/WINTER 2007 ADVERTISING CAMPAIGN
Subject: documenting the guided yet spontaneous process of interaction and the fragility that exists in the moments before a set image takes hold. Advertising campaign, photography: Inez Van Lamsweerde and Vinoodh Matadin. Models: Anja Rubik, Shalom Harlow, and Freja Beha Erichsen. Location: hôtel particulier, 75003, Paris. Hair: Christiaan. Make-up: Lisa Butler. Prop stylist: Jean-Hughes de Chatillon. Soundtrack: “Pump up the Jam,” Technotronic, “Free from Desire,” Gala, “Rhythm is a Dancer,” Snap!

Freja, Shalom, and Anja on-set

CHLOÉ EAU DE PARFUM: PACKAGING AND ADVERTISING CAMPAIGN
Subject: celebrating a multifaceted rendition of femininity and individuality, combined with the nuances and particularities of one’s contemporary instinct. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. Hair: Luigi Murenu, Make-up: Tom Pecheux. Available: February 2008.