petronio associates blog

11/9/2009 — 09:48:15

ELEMENTAL REIMAGINING

PRADA PARFUMS: THE AMBER LINE
Subject: a luxurious, newly redesigned packaging for the women’s Amber line.
Materials, techniques: off-white paper, Safianino 400 grams; inset gold sewn
label with black type; black foil stamped and embossed logo; gold foil
stamped “l’eau ambrée”, custom typeface; gold foil stamped ingredients list.
Beginning of release: December 2009.

Filed under: Fragrance, Packaging, Prada — petronio associates @ 9:48 am

31/7/2009 — 17:23:22

ALTERED ELEGANCE

PRADA PARFUMS: INFUSION DE FLEUR D’ORANGER BOTTLE & PACKAGING
Subject: transforming the heritage of tradition into a classic of tomorrow, distilling the essence of Fleur d’Oranger for Prada’s unique vision of timelessness. Bottle: heavy glass with encased metal plate. Orange gradient printed Brossulin paper label and cap. Packaging: metallic orange foil-stamped and embossed

logos on silver foil stamped plate, Floral 11 printed pattern on fake Brossulin embossed card.

Filed under: Fragrance, Prada — petronio associates admin @ 5:23 pm

9/9/2008 — 15:39:04

CRUCIAL MASCULINITY

PRADA: INFUSION D’HOMME ADVERTISING CAMPAIGN

Subject: a masculine twist on the revisitation of the past, creating the classics of tomorrow. Photography: Steven Meisel. Still life photography: Pascal Dangin/Box. Hair: Guido Palau. Makeup: Pat McGrath. Model: Rogier Bosschaart. Shoot Location: Pier 59 Studios, New York, NY.

Filed under: Fragrance, Prada — petronio associates admin @ 3:39 pm

18/1/2008 — 18:42:49

ABSOLUTE SPECIFICS

PRADA PARFUMS: LIMITED EDITION ROSA FRAGRANCE,
BOTTLE AND PACKAGING

Subject: a privately appreciated olfactory experience for a certain few, a limited edition holiday scent. Bottle: heavy glass with encased metal plate. Quantity: 300 pieces.



Filed under: Fragrance, Packaging, Prada — petronio associates @ 6:42 pm

27/11/2007 — 14:35:01

CREATED CLASSICS

PRADA FRAGRANCE: BOTTLE, PACKAGING, AND ADVERTISING
Subject: revisiting the past to construct a classic of tomorrow. Bottle: heavy glass with encased metal plate. Packaging: superimposed foil-stamped and embossed logos, off-centered on Imitlin paper. Specials: 25 ml to 750 ml giant size bottle. Scented papers, tissues, eau de linge. Launch: Fall 2007. Advertising campaign, photography: Steven Meisel. Model: Sasha. Location: Los Angeles.

Advertising campaign, photography by Steven Meisel

Advertising campaign, photography by Steven Meisel, in-store display, Sephora, Paris

Packaging and bottle design

Filed under: Advertising, Fragrance, Packaging, Prada — petronio associates @ 2:35 pm

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