PRADA FRAGRANCE: BOTTLE, PACKAGING, AND ADVERTISING
Subject: revisiting the past to construct a classic of tomorrow. Bottle: heavy glass with encased metal plate. Packaging: superimposed foil-stamped and embossed logos, off-centered on Imitlin paper. Specials: 25 ml to 750 ml giant size bottle. Scented papers, tissues, eau de linge. Launch: Fall 2007. Advertising campaign, photography: Steven Meisel. Model: Sasha. Location: Los Angeles.
MIU MIU: FALL/WINTER 2007 ADVERTISING CAMPAIGN FEATURING LAETITIA CASTA
Subject: the continued investigation into the nuances and complex feminine facets which constitute the richness of the Miu Miu woman. Photography: Mert Alas & Marcus Piggott. Styling: Joe McKenna. Hair: Luigi Murenu. Make-up: Lucia Pieroni. The entire campaign, behind the scenes: miumiu.com.
CHLOÉ: FALL/WINTER 2007 ADVERTISING CAMPAIGN
Subject: documenting the guided yet spontaneous process of interaction and the fragility that exists in the moments before a set image takes hold. Advertising campaign, photography: Inez Van Lamsweerde and Vinoodh Matadin. Models: Anja Rubik, Shalom Harlow, and Freja Beha Erichsen. Location: hôtel particulier, 75003, Paris. Hair: Christiaan. Make-up: Lisa Butler. Prop stylist: Jean-Hughes de Chatillon. Soundtrack: “Pump up the Jam,” Technotronic, “Free from Desire,” Gala, “Rhythm is a Dancer,” Snap!
Freja, Shalom, and Anja on-set
WERK MAGAZINE: INSERT
Subject: decontextualizing and remixing 12 years of Self Service pictures and layouts, creating an intriguing sense of disorientation and displacement. Issue: Werk n° 15. Curator: Yasushi Fujimoto. Exhibition: Tokyo, Fall 2007.
COLETTE/DOMESTIC: A CURATED ALPHABET
Subject: expanding our design’s architectural landscape, an absurd alphabet from the lexicon of Self Service typography. Available color: shiny black. Material: adhesive vinyl letters. Available: domestic.fr.
SELF SERVICE: THREE POSTERS FEATURING CHLOË SEVIGNY
Subject: an absolute and quintessential limited edition of Chloë must-haves. Photography: David Sims, Terry Richardson, and Roger Deckker. Limited edition: 100. Size: 120 X 170 cm. Printed by: Uldry, Switzerland. Process: 5-color silkscreen. Available: info@selfservicemagazine.com.
SELF SERVICE N°27
Subject: backstage/on set, a random selection of images from our fall/winter 2007 issue.
Profiled: Jerry Hall, Claudia Schiffer, Nadja Swarovski, Mariacarla Boscono, Carine Roitfeld, Jacques Herzog, Laudomia Pucci, Leigh Lezark, Charlotte Gainsbourg, Kris Van Assche, Vanessa Seward, Eugénie Niarchos, Tatiana Santo Domingo, The Like, Jessica Joffe, Matthew Avedon, Kylie Minogue, Cécile Cassel, Steven Meisel, Tom Ford, Lara Stone, Shalom Harlow, Arden Wohl, Isabeli Fontana. Available: info@selfservicemagazine.com.
Video of Ezra Petronio photographing revelers at London’s BoomBox for Self Service No.27
CHLOÉ EAU DE PARFUM: PACKAGING AND ADVERTISING CAMPAIGN
Subject: celebrating a multifaceted rendition of femininity and individuality, combined with the nuances and particularities of one’s contemporary instinct. Advertising campaign, photography: Inez Van Lamsweerde & Vinoodh Matadin. Featuring: Chloë Sevigny, Clémence Poésy and Anja Rubik. Hair: Luigi Murenu, Make-up: Tom Pecheux. Available: February 2008.
MIU MIU: WEBSITE
Subject: a digital interpretation that captures the very essence and undiluted stylistic world of Miu Miu. To discover: backstage, on-set photos, videos and expanded possibilities, miumiu.com.
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