MIU MIU: CATALOGUE FOR FALL/WINTER 2007 ADVERTISING CAMPAIGN
FEATURING LAETITIA CASTA
Subject: a print manifestation of the continued investigation into the nuances of the Miu Miu woman. Photography: Mert Alas & Marcus Piggott. Styling: Joe McKenna. Hair: Luigi Murenu. Make-up: Lucia Pieroni. Format: large-scale white envelope lined in shiny purple paper, oversized matte mauve catalogue with green elastic band, assorted interior paper sizes. Delving deeper: miumiu.com.
COLETTE: NEW VISUAL IDENTITY
Subject: thinking outside the proverbial box to produce possible basics, a
re-imagined essential vocabulary. Elements: shopping bag in three sizes,
plastic bags, magazine bags, wrapping paper, gift pouch, tissue paper,
stationery, shopping cards, stickers. Typography: Helvetica Neue light
redesigned. Corporate color: Pantone 293C. Logo: 8 versions.
COLETTE: COMPILATION VOLUME 9
Subject: constructing the façade of a musical journey. Curated by: Michel Gaubert and Marie Brannelec. CD 2 Remix: Mickey Moonlight. Details: Silkscreened black on purple plastic, Pantone 2415C, turquoise plastic sticker, Pantone 320C. Typography: Helvetica Inserat. Tracks include: ‘Candy Castle,’ Glass Candy, ‘Chateau,’ The Brute Chorus, ‘W.A.R.,’ Trus’me. Available at: colette.fr.
