petronio associates blog

SELF SERVICE N°29
Subject: an investigation into the pursuit of “more than this,” an ever-expanding intuitive survey of our aesthetic and intellectual universe. Including: Mischa Barton, Derek Blasberg, Naomi Campbell, Graydon Carter, Roberto Cavalli, Benjamin Cho, Francisco Costa, Lou Doillon, Erin Fetherston, Sarah Sophie Flicker, Frida Giannini, Albert Hammond Jr., Pierre Hardy, Debbie Harry, Lydia Hearst, Elizabeth Jagger, Jessica Joffe, Spike Jonze, Miranda July, Christopher Kane, William Klein, Anouck Lepère, Leigh Lezark, Courtney Love, Lisa Love, Rose McGowan, Isabelle McNally, Suzy Menkes, Mary Kate Olsen, Vanessa Paradis,
Bijou Phillips, Stefano Pilati, Missy Rayder, Alexandra Richards, Nicole Richie, Rodarte, Anja Rubik,
Russell Simmons, Jeremy Scott, Paul Sevigny, Leelee Sobieski, Lara Stone, André Leon Talley, Stefano Tonchi, Riccardo Tisci, Lissy Trullie, Alexander Wang, Arden Wohl, Raquel Zimmermann, Rachel Zoe.


    

YVES SAINT LAURENT: F/W2008 MANIFESTO SEPT. 6th 2008 

BOOK: EZRA PETRONIO, SUZANNE KOLLER,SELECTED PROJECTS, SUBJECTIVE INVENTORYSubject: an absurdly contrasting and extensive amalgam of fourteen years of creative projects. Featuring: behind the scenes images and outtakes of campaigns, research, prototypes. Format: 244 pages, 172 mm X 230 mm, 717 color images, clothbound hardcover. Binding: Smyth sewn, foil-stamped linen. Typefaces: Times New Roman PS, Helvetica Neue 55 Roman. Publisher: JRP/Ringier, jrp-ringier.com. Available: Colette, lespressesdureel.com.  

YVES SAINT LAURENT: FALL/WINTER 2008 ADVERTISING CAMPAIGN
FEATURING NAOMI CAMPBELL

Subject: fashion manifested, decontextualized, a contemporary spirit, a transnational dialogue. Shoot dates: March 17-19, 2008. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist: Camilla Nickerson. Hair: Luigi Murenu. Makeup: Tom Pecheux. Set design: Jean-Hughes de Chatillon. Location: YSL offices, third floor, 7 avenue George V, 75008, Paris. 

CHANEL: 2C JOURNAL, ISSUE ONE, FALL/WINTER 2008
Subject: distilling the essence of Chanel into a sublimely juxtaposed dossier of stylistic experimentation, as captured by Karl Lagerfeld. Models: Claudia Schiffer and Brad Kroenig. Location: Central Park & Harlem, New York City. Pages: 128. Papers: glossy coated, cotton wove, chromolux, silver paper. Techniques: silver foil stamping, gold foil stamping.

MIU MIU: FALL/WINTER 2008 ADVERTISING CAMPAIGN 
FEATURING VANESSA PARADIS
Subject: reestablishing Miuccia Prada’s vision of the Miu Miu woman, where the dream of a remembered landscape encounters the sheer sublimity of the unknown. Shoot dates: May 18-20, 2008. Photographers: Mert Alas and Marcus Piggott. Stylist: Joe McKenna. Hair: Luigi Murenu. Makeup: Lucia Pieroni. Set design: Gerard Santos. Location: Hyperion Treatment Plant, Playa del Rey, California

CHLOÉ: FALL/WINTER 2008 ADVERTISING CAMPAIGN

Subject: a further impactful investigation into the feminine facets of the Chloé woman. Shoot Date: June 20, 2008. Photographers: Inez Van Lamsweerde and Vinoodh Matadin. Models: Anja Rubik and Angela Lindvall. Stylist: Ana Steiner. Hair: Oribe: Makeup: Lisa Butler. Location: 77th street and 5th avenue, New York, NY. Weather: partly cloudy 78H/65 L, sunrise 5:25am, sunset 20:30pm.

PRADA: INFUSION D’HOMME ADVERTISING CAMPAIGN

Subject: a masculine twist on the revisitation of the past, creating the classics of tomorrow. Photography: Steven Meisel. Still life photography: Pascal Dangin/Box. Hair: Guido Palau. Makeup: Pat McGrath. Model: Rogier Bosschaart. Shoot Location: Pier 59 Studios, New York, NY.

PETRONIO ASSOCIATES: OFFICE DESCRIPTION

Subject: extensive survey of agency premises. Address: 7, rue Debelleyme, 75003, Paris. Architects: Pierre Jorge Gonzales and Judith Haase, gonzalezhaase.com. Floor material: Magic’sol polyurethane resin. Radiator: Varela, 133 cm diameter. Bookshelves: spruce, 27 mm thickness, 25 meters length. Wall color: Siberian white, matte. Ceiling color: Supergloss 637N. Tables: Lehni, model LL99, Linoleum surface. Printer: Canon CLC4040.