petronio associates blog » 2009

3/12/2009 — 14:56:46

INCISIVE INTENSITY

CHANEL: NOIR OBSCUR ADVERTISING CAMPAIGN
Subject: a distinctive examination of a complete collection. The elements: mascara, eye shadow, lipstick, nail polish.
Photographer: Solve Sundsbo. Makeup: Peter Phillips. Hair styling: Stephane Lancien. Model: Malgosia Bela.
Location: Studio Rouchon, 5th arrondissement, Paris. Shoot dates: January 8th and 9th, 2009.

Filed under: Advertising, Chanel — petronio associates @ 2:56 pm

GLOBAL PROLIFERATION

SONY ERICSSON: PURENESS ADVERTISING CAMPAIGN

Subject: a trans-continental exploration of the notion of advertising in context, and its interplay with a specific
environment. Locations: Place de la Concorde, Pont Alexandre III, Paris. Sai Yeung Choi South street &
Shantung street, Hong Kong. Lafayette Street & Kenmare Street, Grand Central Station, New York.
Photographer: Jonathan de Villiers. Dates: October 16th to 23rd, 2009.

Video, making of: Hong Kong & New York

Filed under: Advertising, Sony Ericsson — petronio associates @ 2:30 pm