petronio associates blog

16/2/2010 — 19:37:05

IMMINENT IGNITION

SELF SERVICE n°32
Subject: a video avant-premiere of Self Service #32, Spring/Summer 2010. Featuring: 208 Polaroid portraits by Ezra Petronio, including Janet Jackson, Tom Ford, Claire Danes, Chloe Sevigny, Cathy Horyn, Alber Elbaz, Tilda Swinton, Susan Miller, Ciara, Francesco Vezzoli, Melanie Ward, Phoebe Philo, Sean Lennon, Helmut Lang, Sonia Rykiel, Xavier Veilhan, Carmen Kass. Date of publication: March 2010.

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Filed under: Self Service — petronio associates admin @ 7:37 pm

BOUNDLESS DIFFUSION

YVES SAINT LAURENT: SPRING/SUMMER 2010 MANIFESTO
FEATURING NATALIA VODIANOVA

Subject: the sixth manifestation of a completely democratic fashion expression. Manifesto: 32 pages, 420 X 594 mm,
80 gsm Zephir paper, Offset printing in France, 75,000 copies. Totes: small, edition of 16, 500, large, edition of 1,500,
silkscreen printing in China on cotton. Date of distribution: February 16th - New York, February 20th - London, Paris,
Hong Kong, Berlin, Tokyo, Milan. For further information: yslmanifesto.com.



Filed under: Advertising, SS/10, YSL — petronio associates admin @ 7:36 pm

ABSOLUTELY REALIZED

SELF SERVICE: 1-31 EXHIBITION AT IDEA BOOKS, ST MARTINS LANE HOTEL
Subject: the complete presentation of a significant series. Featuring: issues 1 to 31 of Self Service magazine, 1995 to now.
Where: The Front Room at Saint Martins Lane Hotel, 45 St. Martins Lane, London. When: February 18-22, 2010. Additionally: all issues are for purchase, priced on availability, as well as limited-edition Chloe Sevigny posters photographed by David Sims, Terry Richardson, and Roger Deckker. Exhibition contact: info@idea-books.com.
photography by Amandine Alessandra

Filed under: Self Service, Special Projects — petronio associates admin @ 7:35 pm

AUTHENTICALLY POISED

CHLOÉ: SPRING/SUMMER 2010 ADVERTISING CAMPAIGN
Subject: a series of compositions detailing the myriad looks comprising the current Chloé woman.
Photographer: Mario Sorrenti. Stylist: Marie-Amelie Sauvé. Hair stylist: Bob Recine.
Makeup artist: Aaron de Mey. Models: Raquel Zimmermann, Malgosia Bela. Location: Studio Zero, 75010, Paris.


Filed under: Advertising, Chloé, SS/10 — petronio associates admin @ 7:34 pm

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