petronio associates blog


Petronio Associates, formerly known as Work in Progress, is a pluri-disciplinary strategic and creative resource serving a selection of the world’s leading brands in the fashion, beauty, fragrance, music, and art industries. Created with the intention of working independently in contrast to the traditional confines of the advertising and design worlds, the company’s projects range from advertising, visual identity, fragrance bottle design and packaging, to overall brand creative direction. Petronio Associates thrives off of new developments in design, research and experimentation. The company was founded in 1994 by Ezra Petronio and Suzanne Koller, who also publish the biannual fashion and cultural reference Self Service magazine.