petronio associates blog

27/11/2009 — 20:03:39

STRIKINGLY COMPOSED

CHLOÉ: EAU DE FLEURS PACKAGING
Subject: a crisp interpretation of the exterior of a new floral. Format:
rigid cardboard bell box with logo on four sides, embossed frame on facing.
Logo Pantone: 9182U. The line: Lavender, Néroli, Capucine.

Filed under: Chloé, Fragrance, Packaging — petronio associates @ 8:03 pm

8/10/2009 — 10:45:32

Limited apparition

SELF SERVICE #31
Juergen Teller signing the limited edition magazine and print, an edition of 160, at the Self Service office, Paris 75003, Friday, October 2nd, 2009. For all inquiries please contact info@selfservicemagazine.com.

Filed under: FW/09, Self Service — petronio associates @ 10:45 am

17/9/2009 — 17:21:34

CONVINCINGLY SENSATIONAL

SELF SERVICE N°31
Subject: the intensely focused concentration on the unique vision of Juergen
Teller. Including: 130 pages of fashion, three conversations, two covers
including one limited-edition version in one hundred copies. Featuring:
Princess Elisabeth von Thurn und Taxis, Princess Gloria von Thurn und Taxis,
Marc Jacobs, Elizabeth Peyton, Matthew Barney, Hannelore Knuts. Date of
publication: October 1st, 2009.

Filed under: FW/09, Self Service — petronio associates @ 5:21 pm

DEMOCRATIC CIRCULATION

YVES SAINT LAURENT: FALL/WINTER 2009 MANIFESTO
FEATURING CHRISTY TURLINGTON
Subject: the latest demonstration of the Manifesto rhetorical and aesthetic
expression, a worldwide deconstruction of preconceived fashion notions.
Fonts: Helvetica compressed, Courier New regular, Courier New italic, Arial
regular. Format: 297mm x 420mm 32 pages unbound. Paper: MAFOPAC 60 gr for Manifesto,
MAFOPAC 80 gr for Manifesto paper sleeve. Total print run: 13,000 copies.
Date ofdistribution: September 12th, 2009. Locations of distribution: New York,
London, Paris, Hong Kong, Seoul, Tokyo, Milan.
Manifesto details
Manifesto distribution, rue Saint Honoré, 75001, Paris

Filed under: FW/09, YSL — petronio associates @ 5:21 pm

11/9/2009 — 09:49:02

MULTIPLE DIFFUSION

YVES SAINT LAURENT: FALL/WINTER 2009
MANIFESTO FEATURING CHRISTY TURLINGTON
Subject: the anticipation of the new incarnation of the manifesto, through

the viral dissemination across the internet. Date of publication: September
10th, 2009. Locations of distribution: New York, London, Paris, Hong Kong,
Seoul, Tokyo, Milan. Microsite: www.yslmanifesto.com. Twitter:
www.twitter.com/y_s_l. Facebook: www.facebook.com/yvessaintlaurentofficial.

Photos courtesy of yslmanifesto.com, twitter.com/y_s_l
Filed under: FW/09, YSL — petronio associates @ 9:49 am

FASHION MANIFESTED

YVES SAINT LAURENT: FALL/WINTER 2009 ADVERTISING
CAMPAIGN FEATURING CHRISTY TURLINGTON

Subject: a play with the human frame, an investigation into the possibility
of the gestalt of a logo. Photographers: Inez Van Lamsweerde & Vinoodh Matadin. Stylist:
Melanie Ward. Hair styling: Luigi Murenu. Makeup: Tom Pecheux.
Choreographer: Stephen Galloway. Prop stylist: James Chinlund. Location:
Pier 59 studios 1 & 2. Dates: March 22 to March 24, 2009.

Filed under: Advertising, FW/09, YSL — petronio associates @ 9:48 am

ELEMENTAL REIMAGINING

PRADA PARFUMS: THE AMBER LINE
Subject: a luxurious, newly redesigned packaging for the women’s Amber line.
Materials, techniques: off-white paper, Safianino 400 grams; inset gold sewn
label with black type; black foil stamped and embossed logo; gold foil
stamped “l’eau ambrée”, custom typeface; gold foil stamped ingredients list.
Beginning of release: December 2009.

Filed under: Fragrance, Packaging, Prada — petronio associates @ 9:48 am

31/7/2009 — 17:28:55

TRANSITIONAL EXHILARATION

SELF SERVICE n°31
Subject: a behind-the-scenes glimpse at portraiture by Maciek Kobielski for the upcoming fall/winter issue. Location: various, Paris, France. Featuring: Victoire de Castellane, Natacha Ramsay, Christophe Decarnin, Emmanuelle Alt, Vanessa Seward, Vika Gazinskaya, Leith Clark. Date of publication: October 1, 2009.

Filed under: Self Service — petronio associates admin @ 5:28 pm

ALTERED ELEGANCE

PRADA PARFUMS: INFUSION DE FLEUR D’ORANGER BOTTLE & PACKAGING
Subject: transforming the heritage of tradition into a classic of tomorrow, distilling the essence of Fleur d’Oranger for Prada’s unique vision of timelessness. Bottle: heavy glass with encased metal plate. Orange gradient printed Brossulin paper label and cap. Packaging: metallic orange foil-stamped and embossed

logos on silver foil stamped plate, Floral 11 printed pattern on fake Brossulin embossed card.

Filed under: Fragrance, Prada — petronio associates admin @ 5:23 pm
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